Polaroid Resurrects Instant Film Cameras
Imagine you are an iconic camera company, and in your glory days your film was an essential for both fashion photographers and fashionable party-goers. You were so popular that your product’s name became synonymous with instant pictures.
Then the world turned digital, and you found yourself as washed up as the rock stars you once documented. You struggled to make yourself relevant, and failed, patronizing your loyal fans by offering them crappy product after crappy product. What do you do? You turn back the clock.
Leave a Reply
You must be logged in to post a comment.